Nothing is Too Impossible

Someone please tell me of a definitive site where one can go and find out what that song is from that commercial (i.e. television commercial).

I don’t watch too much tv. Sometimes the thing is on and though I tune most of it out, once in a while a piece of music slithers through into the hey-that’s-a-catchy-tune part of my brain. Or the holy-shit-that-is-a-killer-groove part of my brain. Or one of the other compartments in the grey matter designed for such things.

To the point that my musical appetite is whetted.

When that happens, more often than not I spend twenty minutes poking through search results of odd forums & 1001 Really Badly Designed Sites^® in vain… and either never see (hear) the commercial again, or get even more agitated the next time I hear it and feel like it’s just a big unknown. This of course just adds to the allure of the music. And then sometimes the search is fruitful.

I once spent a few days navigating the labyrinth of McDonald’s corporate phone menus (and speaking with pleasant but woefully unhelpful personnel) trying to gain some enlightenment regarding a music bed used in one of their tv commercials. The final answer was that the music was written for the commercial. I still don’t believe that. Sigh.

So, someone is getting paid to find cool music that will grab the unsuspecting public’s attention (how does one go about getting a job like this?), and it seems like a shame to keep the music a secret. Maybe that’s the idea, I don’t know.

There’s just soooo much music available today, and it’s all out there, hanging from the trees, ripe for the plucking. Problem is, the orchard is epically colossal and extends to the far reaches of Infinity Farms. Sure, there are some commercial entrances to this orchard, and some alternative access ways too, but without a guide (folks like Mike Marrone) it’s just acres & acres of inaccessible fruit.

And when I hear twenty or 30 seconds of something on TV, I just know there’s more of it out there, somewhere, if only there was a reliable source of info I could turn to.

So I propose a standard. Are you listening, Powers That Be? Maybe get the FCC involved. Whatever it takes to mandate some kind of registration for music used in advertising (we could eventually expand it to music heard in public places, too, but that’s getting a little too big brother for now).

Imagine a searchable database of music used in tv ads… Yeah! You could look up by product, by date/time/channel, by artist (Twisted Sister is still making money!), or by title. Not only would it be useful for the above mentioned purpose, but it would be fun just to browse through (they used Tube Snake Boogie for an EPT ad?!?)

Please let me know what I have to do to help make this happen. And in the meantime please point me in the direction of the music used in that recent Lincoln commercial.

This entry was posted on Monday, March 5th, 2007 at 11:56 pm and is filed under Music, Internet Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.